100% PURE™ formulations adhere to strict purity standards and their products will never contain harsh or toxics ingredients, just the good stuff! Their products are naturally pigmented, they source these natural pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. 100% Pure is dedicated to being Cruelty-Free and their commitment to animal welfare means that they will never, EVER test on animals – and their products will always be certified cruelty-free. Most of their range is vegan and below you will find all their vegan range.

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*Cruelty-free          *Vegan Friendly         *Made with real fruit pigments      *No Nasties